Priority Healthcare Consulting

Roger Green is the Founder of RG+A, a healthcare consulting firm that generated $180M in revenue over its lifetime. He built the go-to-market plans for twelve separate billion-dollar assets. With more than 30 years of experience in life sciences forecasting physician demand, Roger has pioneered innovative approaches in predictive analytics and strategic decision support that help pharmaceutical and biotechnology companies optimize product launches and market access.

Seamus Cole specializes in pharmaceutical launch forecasting that integrates both physician demand and payer dynamics. He began his career building HCP demand forecasts for global pharmaceutical companies including Pfizer, Genentech, Takeda, and others before later working at the largest payer coverage intelligence firm supporting more than 35 payer policy forecast launches. His experience across both demand forecasting and payer coverage allows him to model how prescribing behavior changes when market access barriers are introduced. 

Award-winning pharmaceutical executive with 30 years of experience leading market access , patient affordability and distribution / trade strategies. Expertise includes developing and executing winning Product / Company “Value Propositions” to Payers /PBM’s and GPO’s resulting in Customer adoption and Formulary / Medical Policy access. Proven success creating and executing complex payer contracting for branded medications across commercial, Medicare, and Medicaid markets.